Top 3 tips for online marketing
Did you know that over 3.2 billion people worldwide have access to the Internet? That’s why it’s more important than ever before for businesses to get noticed online, but shining on the world wide web isn’t as plain sailing as it sounds. Yes you have a huge audience, but you also have some serious competition. But with the help of handy tools such as responsive website design, SEO and social media, it’s never been a more exciting time to take your business online.
So how do you triumph online?
Responsive web design
Let’s start right at the beginning. You’re going to need a website, a really rather good-looking, user-friendly website that 100% reflects your existing brand and business goals. This is where responsive web design comes in… Responsive web design approaches web design like an art. Designed specifically around user-experience, easy-reading, simple navigation and accessibility across multiple devices, responsive web design is a superb solution to getting your business noticed fast.
Search engine optimisation. SEO has a huge role to play in your business’ success online. SEO is a tool that enables search engines such as Google and Bing to find your website. The better your SEO, the easier search engines find and classify your website, thus pushing you higher in their search result list. With SEO it’s the little things that count. From page descriptions and image tagging to specially tailored content writing such as blogging and design, SEO’s the silent partner you need to make your business shine online.
There are over 1 billion Facebook users worldwide, with a further 232 million on Twitter. They’re some crazy numbers… So now you’ve designed your responsive website, chockablock with SEO brilliance, it’s now time to get the word out. Social media is an essential customer service and interaction tool and with a carefully planned social media strategy you can effectively promote your brand online, organically grow your following and turn followers into customers. However remember, unless you have a fully responsive, user-friendly website to link back to, you’ll be fighting a losing battle. Success online is about nailing the entire package, not just a single element.
When you decide to take the plunge into the world of online business, ensure you work with a responsive web design specialist with an integrated approach to digital marketing, who will start the development of your online presence with the end goal of effective and successful digital marketing in sight.
Digital Craft Team