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Give up?! You’ve not even tried

Marketing

Just before my eldest son started school we were invited to an Open Evening. It was a chance to find out more about the “big school” and to meet the teaching staff. In recognition of the juggling requirements of a modern day parent the school laid on a crèche so that mums and dads could listen attentively to the head teacher talk about how life would be different once the kids were at school (but nowhere near as tired at the end of the day as was suggested) whilst the small people were being entertained nearby.

There was a natural divide – parents in one space, children in another.

Clear boundaries not to be crossed.

Unless you are my son.

4 year old Archie was deposited by Daddy Beach in the room of entertainments that most children would gnaw their right arm off to be in (4 year olds up late & painting – what’s not to like?) and told that “Daddy won’t be long; have lots of fun and be a good boy.”

“But I don’t want to be here” said Archie “I want to be with you”

“The presentation won’t be as much fun as playing here AND you get the chance to make new friends” said Daddy Beach.

“Well, if the presentation is not much fun why don’t you stay here and play with me?” asked the 4 year old with an old head on his shoulders.

“Well, sometimes we can’t always do the fun stuff and the presentation is important as it helps daddy and mummy understand what’s going to happen when you go to big school”. With this parting comment and a certain amount of coaxing by the teacher my husband was released from Archie’s his pincer like grip and sallied forth to the presentation.

Ten minutes into the talk, there was a knock at the door and the deputy head teacher called “Mr Beach, Archie would like to see you”. Looking slightly embarrassed Daddy Beach removed himself from the proceedings and outside explained to Archie that the presentation was for parents and so he wasn’t allowed into the hall.

Seemingly appeased, Archie went back to the room of entertainments and Daddy Beach sidled back into the main hall and sat down ready to listen once more.

Ten minutes later, there was another knock at the door and the deputy head teacher called “Mr Beach, Archie would like to see you again please”. Once more Daddy Beach shuffled out and repeated again to Archie that the presentation was for parents and so he wasn’t allowed into the hall.

Somewhat contritely, Archie went back to the room of entertainments sand Daddy Beach slithered back into the main hall with a face like a belisha beacon and after taking a steadying breath sat down ready to listen once more.

Another five minutes passed and there was a knock at the door. All heads turned expectantly and looked at my husband whilst the now familiar voice of the deputy head teacher wearily called “Mr Beach, Archie STILL needs to have a word”.

Yet again Daddy Beach removed himself from the proceedings and explained to Archie that the presentation was for parents and so wasn’t allowed into the hall. Then he stopped and said “Do you really want to come into the hall?” Archie nodded and Daddy Beach realised it’d be a lot easier to just let him in than to keep telling him “no”.

Everybody’s seen the posters with Winston Churchill saying “Never, ever, ever, ever give up.”

But most of us, knowing that we weren’t allowed into the parents’ presentation, wouldn’t have even tried in the first place. It cannot occur to us to not give up if it doesn’t occur to us to even try.

OVER TO YOU

Have you given up because you felt it wasn’t worth trying to market your business in  a particular way? If you would like some help give me a call on 07976 869435 or email [email protected]

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About Becky (144 Articles)
Hi, my name is Becky Beach and I am the editor for The Muswell Flyer, Highgate Handbook and Crouch End Connection. Whether you're a business or have an event to promote or need a platform to say your piece, do get in touch as I'd love to try and help