Take your business presence on this popular social platform to a completely new level by exploring the secret Instagram hacks and features.
Using Instagram for business marketing is still fairly new, consequently many small and medium businesses struggle to gain traction. In order to succeed on this platform, one needs to learn the ins and outs.
While the site itself is very intuitive and easy to use, there is a number of ‘not so obvious features’ that can really enhance your overall impact.
Mastering your Instagram skills will help you to gain a tonne of new followers, so listen closely! We are sharing with you the top secret Instagram hacks and features, a range of tools only known to top Instagramers (Ssshhhhh)
Let’s get started:
- Drive Traffic
As you may have already noticed, driving traffic away from Instagram and into your business website is not as straightforward as on other social networks. This is because links within your Instagram posts, appear inactive (non-clickable), meaning users cannot simply click on them in order to get to the source. They need to copy and paste such links in a browser, which seems rather laborious.
This is why the most common way of directing Instagram traffic to your business website, is through the link in your bio where Instagram allows you to include a clickable link. In order to add a link to your Instagram bio, click on edit profile and place the link in the website text box.
As your bio link is the only place where you can actively drive Instagram traffic, use it effectively and update that link on regular basis, pointing your followers to you business blog, home page, services page or a specific landing page. Don’t forget to use calls-to-action in your Instagram posts, encouraging users to click on your bio link.
- Private messaging
If you want to share an image with only selected account or accounts, follow the usual steps when sharing content on Instagram to start, so take a photo and apply chosen filters. Then, tap ‘next’ and from the ‘Share to’ option on the top of your screen select ‘direct’. Now you can add a text message to your selected recipient, once ready, tap ‘ok’ and finally choose recipients from your contact list, tap on the circle next to the user name and when the ‘check’ sign appears, tap ‘send’.
- Hide photos of you tagged by others
If you are keeping your business image consistent on Instagram, being tagged in a bad photo by your contacts may not necessarily go with your Instagram branding strategy. Note: all photos that you were tagged in are stored under the “Photos of you” tab. That’s where you need to go to ‘un-tag’ yourself. Go to a chosen photo, tap your user name, this is when you will see the ‘Hide from My Profile” option, tap on it, and finally click ‘Finish’. Gone!
- Keep track of your friends (or competitors) activity
To see what your friends or competitors are up to on Instagram, tap on the heart icon on the bottom of your screen, then select the tab on the top left, which says “following”. You can now see all the posts that your friends liked, shared or commented on recently.
- Use ‘Perspective’ for the perfect layout
Instagram is constantly doing its best to help users create amazing images and make them look better than they actually are. You are most probably familiar with the obvious Instagram filters, but if you dig a little bit deeper, you will discover a whole array of more detailed tools. To do so, start by posting a photo as usual, find the tool sign on the far right from filters. Once opened you will see a wide array of useful tools, such as Contrast, Structure or Brightness. The one we want to draw your attention to is ‘Adjust’. This smart tool can automatically straighten your image, or give it a more interesting angle.
Over to you
That’s all from us on less known Instagram features. We promise to update this section with relevant Instagram updates. In the meantime, if you would like to share some other secret Instagram hacks and features with us, please get in touch and we will add your comment with a credit.
If your business needs help in managing its Instagram account or social media in general, please get in touch with www.beyondsocialbuzz.co.uk/contact/. We are based in North London, Muswell Hill and we help variety of businesses small and medium as well as professional firms to build a meaningful presence on social media.