The large stone plinth proclaiming the original use of the building in which Change of Heart resides is stunning enough, but it is not the only feature that will catch your eye when you visit this unique clothing shop in Crouch End. The Crouch End School stone dates from 1877, but it has been a mere twenty years since the building was modernised. Judy Chu, the owner of Change of Heart in Park Road, Crouch End, has transformed what used to be the woodwork department into a truly unique corner of the fashion business over the past 15 years.
To say this shop is an Aladdin’s cave of treasures would be an understatement. Bestsellers here include items hailing from the likes of Vivienne Westwood, Nicole Farhi, Alexander McQueen and Jimmy Choo. The shop sells nearly new designer clothes on behalf of a variety of clients, offering customers the opportunity to buy recent items at vastly discounted prices. Judy makes sure all these pre-owned and pre-loved items are a maximum of two years old.
However there is much more to Change of Heart than pre-owned designer goods. The bulk of the items available for sale are designer samples. The prices Judy attaches to these are well below the retailer’s recommended prices. This gives fashion conscious women in Crouch End the opportunity to spend less and gain far more as a result.
Judy has plenty of experience in the fashion industry, and it is this experience that has allowed her to grow the shop into the huge success it is today. She was with Warehouse for ten years and Oasis for seven years. She also spent a couple of years at Coast and a year working at Jigsaw, so she has a depth of knowledge that is unrivalled in this area.
It is the personal service Judy provides that has elevated this shop above the ordinary. She has a wish book where she keeps details of any specific items her customers may be looking for. If you let her know that you are looking for, let’s say a Mulberry handbag for example, she will take your details and give you a call if one comes in.
I speak from experience when I reveal how easy it is to find bargains at Change of Heart. Once the photography session was over, I did a little browsing and ended up going home with a wonderful pair of Jimmy Choo shoes. While I was there I spotted a black and gold bag by Alexander McQueen that would usually retail for £350. Change of Heart was offering it for sale at just £192. A Milly Price red jacket was on sale for £399 – usual price £950. Elsewhere there was a tempting bargain on a pair of Alexander McQueen shoes that normally sold for £750. The same green shoes were available at Change of Heart for a mere £169.
If you are ever in the Crouch End area I’d heartily recommend a trip to Change of Heart. Judy Chu is extremely welcoming – as are the designer bargains to be found within.
59C Park Rd, London N8 8DP
020 8341 1575