It’s like a switch. One day there’s nothing the next there is some….thing
In September, breast cancer awareness charity CoppaFeel! launched their latest campaign #GetItOffYourChest, with the mission to get Britain talking about boobs!
It’s a common misconception that breast cancer starts with a lump and the #GetItOffYourChest campaign aims to raise breast cancer awareness amongst young women and men, and educate them on the signs and symptoms of breast cancer.
The 60 sec film, aired in cinemas nationwide sees CoppaFeel! patrons Fearne Cotton and Greg James, joined by the likes of Giovanna and Tom Fletcher, Countdown’s Rachel Riley, DJ Maya Jama, presenter AJ Odudu, singer songwriter Gabrielle Aplin and comedians Ben Bailey Smith, Russell Kane and Kerry Howard, read through a poem, penned by poet Rishi Dastidar, describing some of the lesser known signs and symptoms of the disease.
The film is supported by an outdoor and press ad campaign developed by Karmarama, as well as radio featuring Fearne Cotton and Dermot O’Leary and social media activity across Instragram, Twitter and Facebook.
CoppaFeel! exists to educate and remind every young person in the UK that checking their boobs isn’t only fun, it could save their life. CoppaFeel! is the first breast cancer charity in the UK aimed at driving awareness amongst young people, with the goal of instilling a new healthy habit that could one day save their life.
Kris Hallenga, the charity’s founder who features in the campaign was diagnosed with breast cancer at the age of 23. Unfortunately her diagnosis came far too late, which meant her cancer had already spread to her spine, deeming it ‘incurable’. She said: “CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing! We created the #GetItOffYourChest campaign to highlight the lesser known signs of symptoms of breast cancer and encourage people to talk to each other if we feel something is wrong! It’s about knowing your boobs; knowing that if you do find something, you know what to do and if found early, you have many options. Put simply, breast cancer does not need to be detected late or be a taboo subject amongst youngsters because when you get it off your chest, it really will be for the best!”
To open up the conversation and get people talking, CoppaFeel! has been touring the country popping up at festivals as part of their Summer Boob Tour as well as student campuses, colleges and workplaces nationwide with the Uni Boob Team and Boobettes.
View the film here: https://coppafeel.org/getitoffyourchest/
Find out more at coppafeel.org