3 mantras for your business
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising...
Money-Saving Marketing Ideas for Small Businesses
Money, Money, Money Does a marketing budget have to be money 💰? If you mean physical dosh, then the answer is no. But remember — anything that involves your time is also a cost...
Make It Easy for Customers to Say Yes
I have a theory: most people are inherently lazy.Not in a bad way — just naturally inclined to do as little as possible unless there’s a clear benefit. We’re all wired to take...
From Celebrations to Success: Don’t Let Your Business Miss Out This Christmas
Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do so), yet we seem to accept this as part and parcel of...
Why Slow Business Growth Is Still Success
It's not always easy to judge whether you are doing things right when there are so many people ("consultants") hovering in the wings to tell that the steady ker-ching! of money...
Simple Mindset Shifts for Small Business Owners
Running an independent business isn’t just about what you do day to day — it’s about how you think. Your mindset has a huge impact on the decisions you make, the risks you take,...
Why Your Digital Marketing Isn’t Working — And How to Fix It
In today's fast-paced digital landscape, businesses are constantly seeking new ways to connect with customers and drive sales. With the rise of the internet and social media, the...
How to Maximise Your Advertising Strategy
Running a business is a bit like surfing — you need to ride the waves, not fight them. Every business has its peaks and troughs, but success comes from adjusting your...
When Social Media Vanishes… What’s Left?
We all know social media can be a great tool for business—when it works. But what happens when it doesn’t? Let me tell you a little story about how I discovered that relying on...
Here’s Why Local Advertising Works
A painter and decorator I know recently decided to run a small advert in a local magazine, for four months. In that short time, they secured two large contracts worth over...
This is not just advertising….it’s M&S advertising
During the summer holidays, a massive M&S food hall opened on a nearby trading estate—a superstore complete with hand-held scanners and mini shopping trolleys for the kids....