It’s easy in a Digital Era where it’s hard not to escape the Facebook Forest, Instagram Wilderness or Twitter Tornado in terms of promoting your business, to think that print media is dead. But that doesn’t mean other forms of communication aren’t worth bothering with. In fact, one of our most recent advertisers who appeared in the February issue got in touch to say:
“Never let anyone say that print media is dead. I got my copy of the N21 Directory the day after distribution started, and at 12.30pm I received a call from someone wanting to book my course A day later I received another call.”
Still not convinced? Here are three more reasons to consider print advertising :
Print is relatively easy to target
If you need to tackle a particular demographic – whether by postcode or for a niche topic – there are publications out there that will help you achieve it. Obviously I’m not a specialist magazine so would advise you if I thought your advert was better placed in Goat News; for everyone else I can offer 7 postcodes to target.
Customers trust the printed page
Readers trust magazine content including adverts (studies show readers often enjoy ads as much as articles) and tend to develop loyalty to publications that provide the information they want. The topical content in our magazines was assembled with help from the readership so we know the heaps of editorial including updates about the community and tips for homes, gardens, fashion and beauty will be enjoyed.
Ask yourself this: how many issues of your most informative publications are lying around your home or office? We’d guess the answer, at worst, is “a few.” That longevity and the pass-along factor mean more people see your advertising more often. The same is true of the magazines as people tell us they hold onto them until the next one arrives which is about 8 weeks! That means they are repeatedly exposed to the advertising and that increases the likelihood of those businesses being used.
We’re gearing up for our March issue and the booking deadline is the 14th February; we’d love to see you in the mags, so give Becky a call to find out more. 07976 869435 or email [email protected]