I have this little mantra. You may have heard it. It goes like this:
You should never stop advertising or marketing your business.
But here’s another mantra I regularly encounter “it’s the summer holiday/Christmas & New Year break and no one will be around so there’s no point in advertising”.
I agree that certain times of year such as Christmas and summer holidays time generally see a slowdown in business. BUT (and it’s in capitals because it’s a BIG BUT) it’s also a period when people take longer holidays book more time off to spend with family, friends or maybe just chilling with the cat. AND (again it’s in capitals because it’s a BIG AND) having more time gives them chance to reach decisions about the bigger things in life.
Let me give you an example. The law of averages means that at the same time Aunty Katy, who, after several Boxing Day Bacardi & cokes, is looking for someone to do the cha-cha-cha with, there will be another member of the family cogitating about buying property, or changing their hairstyle, or investing in home improvements or learning a new language. They’ll be looking through (my) magazine, searching online (did you know Zoopla and Rightmove see mahoosive spikes in searches between Christmas and New Year?) and perhaps sounding out their plans with others.
And this is precisely why you need to be advertising. Simply put, if you’re not there when your prospects are thinking about making change, they’ll choose someone else.
If that doesn’t bear thinking about why not give yourself an early Christmas present and get your marketing, in whatever form it might be, sorted, to run throughout the year. Investing in small, regular adverts or a steady stream of social media posts will be far more effective in keeping you on radar than taking the okey-cokey-in-out-shake-it-all-about approach.
OVER TO YOU
If your offline marketing needs to SHOUT a bit more then please do get in touch. With adverts from as little as £35 I can help you reach a wide audience in a variety of targeted postcode areas. Call me on 07976 869435 or email firstname.lastname@example.org