You may have heard of the word spider before used in reference to the web – but do you know what it actually refers to?
A spider is like a robot, which searches all the hundreds of millions of files on the web for you, to deliver the right pages. When a spider is building its lists, the process is called web crawling. The spiders usually start looking to match a search term with the most popular pages on the web. So it starts its crawl over the most widely used pages of the web first.
Google, for example, use multiple spiders on every search – usually more than two or three at the same time. When a Google spider looks at a page it takes note of two things: the words within the page and where the words were found. So for example, search terms occurring in the title, the subtitle and the meta tags of a page, makes that page much easier to be found and therefore served up in the search results. This is why you must pay attention to the words you are using on your web pages. You must reinforce the content in the wording of your title and in your body text.
And for those of you who don’t know what meta tags are – they are specific key words which are added to the
<head> section of your HTML page. More on this next month.
If you’d like help with search engine optimization (SEO) or you’d like some advice about your website, contact LJ on 020 8815 9965 or visit muswellhillmedia.co.uk