Local Magazines

stewed! to reveal ground-breaking new one-pot concept exclusively at the Lunch! exhibition

Thursday 29th – Friday 30th September 2011

Lunch! Stand F612, Old Billingsgate, London

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“With an intense, slow-cooked flavour, at least two of your 5-a-day and recipes like Hungarian Goulash and Moroccan Chicken, even Delia’s given them her seal of approval” Top Sante, 28.03.11

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stewed! single serve range

It has been quite some time since we last allowed stewed! chef-founder-author Alan Rosenthal out of his North London kitchen  …

 

  • Three secret new lines don’t just make themselves, you know. And with their official launch pad of the contemporary food-to-go exhibition Lunch! creeping ever closer, the boy is going nowhere. (www.lunchshow.co.uk)
  • Two of these new lines are, in fact, so innovative, so set to blow the competition out of the chiller, that we are having to be particularly careful about who we allow into said kitchen to mop fevered chef’s brow. Remember Slugworth?* Having watched a growing swell of young pretender one-pot meals frolicking in the wake of the trailblazing stewed! concept, we are taking no risks.
  • Then there is the small matter of the next stewed! cookbook. With last year’s Ebury Press commissioned 80 Irresistible Stews and One-Pot Wonders languishing in review heaven and now on its third print run, the pressure is on to finish the planned follow-up.
  • And, after his last sell-out success, Alan will also be running another of his One-Pot Cooking courses at his alma mater Leiths School of Food and Wine on October 4th 2011. Book up now through www.leiths.com .
  • Meanwhile, a further 150 Sainsbury’s stores, the length of the UK, started stacking stewed! high in May, bringing their total to over 280. 20 Booths stores have also been showing the North West of England what they have been missing out on for the last two years; and 23 Superquinn stores have been doing the same in Eire.

 

Come and find us at Stand F612 at Lunch! and find out what all those fabulous smells wafting under the kitchen door have been about.

 

* spying, recipe-filching nemesis of Willie Wonka, of course!

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 “Enjoy meltingly tender meat in minutes as the hard work has already been done for

you. Great for a warming lunch or a simple supper, this is filling and delicious.”

 BBC Easy Cook, February 2011

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