How to boost your business through sponsorship
Sticking your proverbial marketing eggs in one basket is not for the fainthearted. Your marketing should take many forms and mixing it up ensures that your name is seen far [...]
advertising tips for small businesses
Are you a margarine or butter marketer?
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced [...]
Are we too afraid?
Not so very long ago there was a high speed chase which ended with a car crashing into the shop front of two businesses in Crouch End. It was very scary – see here [...]
Are you in a good position?
Before anyone gets too alarmed, this is not an email about your preferences for sofa coasting or otherwise. It’s a couple of examples of good and not-so-good positioning of [...]
Four Things For Your Business To Do During The Summer
We all need a bit of down time. And as the sun tantalises us with promises of summer we’re all dreaming of the moment we down tools and sip beer or a Mojito without [...]
Panic Buying v Panic Advertising
Panic Buying As any well organised parent knows no matter how much you prepare yourself for an unexpected play date or school event, there will be something that slips [...]
What 2 kittens taught me about running a business
At the grand old age of 17 our beloved cat Henry bowed out from our life. As a cat-centric family we decided to fill the void and offload our love on two fabulous kittens [...]
How to get 130% ROI on your advertising
How to get 130% ROI on your advertising Someone recently asked me to send them advertising pricing so they could calculate “ROI”. This made me shudder because I [...]
Are you a margarine or butter marketer?
Marketing tips for small businesses. Are you a margarine or butter marketer? My nan and my mum both ran the same small business yet both had noticeably different approaches [...]
1 thing every business owner should know about philosophy
Branding vs Marketing and advertising. What business owner should know about philosophy? A little while back the owner of a new start up told me that they didn’t feel [...]