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Marketing

Last time I talked about How to get your advertising on point. This month’s subject is: What is the value of a discount?               What’s your [...]

How much is your doorstep worth?

Are you mining the seam? There has been a flurry of excitement as a series of “brand-chain” restaurants opened in Muswell Hill. As the build-up to the various openings [...]

Are we too afraid?

Not so very long ago there was a high speed chase which ended with a car crashing into the shop front of two businesses in Crouch End. It was very scary – see here [...]

Are you in a good position?

Before anyone gets too alarmed, this is not an email about your preferences for sofa coasting or otherwise. It’s a couple of examples of good and not-so-good positioning of [...]
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