5 Forgotten Offline Marketing Tactics
With online marketing still being revered as the new jam, many proven offline methods continue to be overlooked. Whilst online marketing is undoubtedly important in the [...]
Advertising
Advertising tips for local businesses as featured in Muswell Flyer – Crouch End Connection – Highgate Handbook
Are we too afraid?
Not so very long ago there was a high speed chase which ended with a car crashing into the shop front of two businesses in Crouch End. It was very scary – see here [...]
Are you being too subtle?
We live in an age fraught with political correctness. We tie ourselves up in knots trying to devise messages that evoke a need in consumers to buy our products without [...]
Are you in a good position?
Before anyone gets too alarmed, this is not an email about your preferences for sofa coasting or otherwise. It’s a couple of examples of good and not-so-good positioning of [...]
There’s only 1 thing to do
I used to have a to-do list. As “to-do” suggests I used it to list all the things I needed to do. It used to sit there, silently mocking me, as I tried to turn [...]
Panic Buying v Panic Advertising
Panic Buying As any well organised parent knows no matter how much you prepare yourself for an unexpected play date or school event, there will be something that slips [...]
Four Things For Your Business To Do During The Summer
We all need a bit of down time. And as the sun tantalises us with promises of summer we’re all dreaming of the moment we down tools and sip beer or a Mojito without [...]
Happy birthday to me! Or, how I know print advertising isn’t dead.
An idea I hatched of publishing local magazines to showcase the fantastic independent businesses in Muswell Hill & Highgate turned into a reality in June 2005. I had no [...]
4 things your business should do this summer
We all need a bit of down time. And as the sun tantalises us with promises of summer we’re all dreaming of the moment we down tools and sip beer or a Mojito without [...]
Panic Buying v Panic Advertising
Panic Buying As any well organised parent knows no matter how much you prepare yourself for an unexpected play date or school event, there will be something that slips [...]