Marketing
Marketing tips for local businesses as featured in Muswell Flyer – Crouch End Connection – Highgate Handbook
How to get your advertising on point
My eldest son, Archie, has a brilliant mind. It is crammed full of facts and information, ranging from the history of WW1, to an analysis of how the Marvel movies link to [...]
Perfection in Business is Vastly Overrated
Perfection in business is vastly overrated, yet so many people in business strive for flawlessness. Most times “good” is good enough. (Yes, I know that there are [...]
How to use LinkedIn to boost your business
In today’s world online visibility became a necessity and in this new reality, your potential client or a business partner spends a substantial amount of time [...]
How to overcome your fear of public speaking
Public speaking is one of the most important forms of communication. It allows us to form connections, influence decisions and motivate change. It can help us to advance our [...]
The 1 reason why advertising is essential
I have this little mantra. You may have heard it. It goes like this: You should never stop advertising or marketing your business. But here’s another mantra I regularly [...]
5 Key Elements of building a successful social media presence for your business
Let me tell you about a meeting I had the other day with a new client, an established, local business. I asked the owner about their social media activity. She said “I [...]
How to use Seasonal Marketing to Boost Visibility & Sales
Whilst consumers will vary in terms of what they want and need there is no doubt that there are specific times of the year when we follow a particular pattern of buying. This [...]
Are you a margarine or butter marketer?
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced [...]
Social Media Challenges and Opportunities for Small Business
Social Media has provided small businesses with diverse opportunities but also a number of challenges. Unlike large corporations, your budget is limited. You don’t have a [...]