Are you a margarine or butter marketer?
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced [...]
Marketing
Marketing tips for local businesses as featured in Muswell Flyer – Crouch End Connection – Highgate Handbook
The 4 MUST HAVES for successful marketing
When a new year starts I am sure you consider having a clearout/rethink/revamp of various parts of your business. If reviewing your marketing strategy is part of that process [...]
Marketing: The best way to make a quick buck
Ever wondered why you may not be bringing home the bacon as quickly as you’d hoped in your business? It might be something to do with how you’ve researched your [...]
Are the school mums gossiping about you?
During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy. We caught up with news and then [...]
Give up?! You’ve not even tried
Just before my eldest son started school we were invited to an Open Evening. It was a chance to find out more about the “big school” and to meet the teaching [...]
10 Marketing tips to help your business rock 2017
Having a plan in place will ensure you allocate resources effectively, help you promote and grow your business and differentiate yourself from your competitors. Whether you [...]
How much is your doorstep worth?
Are you mining the seam? There has been a flurry of excitement as a series of “brand-chain” restaurants opened in Muswell Hill. As the build-up to the various openings [...]
3 Ways to Market Small Businesses
We have been banging on forever and a day about how small businesses should invest in a decent website and social media strategy. However, what is the next step after [...]
How do you know if your marketing is working?
Recently I chatted to a business about their awesome marketing plan. In addition to appearing in print, they also featured at local festivals... [...]
All Quiet on the High Street
Let me ask you a question. When was the last time you saw your local high street deserted? As in, no one out there; just damp drizzle? [...]