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Business
Information and tips on advertising, marketing and finances for local businesses and residents in North London as featured in Muswell Flyer – Crouch End Connection – Highgate Handbook
Perfection in Business is Vastly Overrated
Perfection in business is vastly overrated, yet so many people in business strive for flawlessness. Most times “good” is good enough. (Yes, I know that there are [...]
How to use LinkedIn to boost your business
In today’s world online visibility became a necessity and in this new reality, your potential client or a business partner spends a substantial amount of time [...]
How to overcome your fear of public speaking
Public speaking is one of the most important forms of communication. It allows us to form connections, influence decisions and motivate change. It can help us to advance our [...]
The world of tax is changing
I cannot think of a single year during my career where Government or Professional Bodies haven’t introduced radical changes. This is sometimes borne out of a real necessity [...]
The 1 reason why advertising is essential
I have this little mantra. You may have heard it. It goes like this: You should never stop advertising or marketing your business. But here’s another mantra I regularly [...]
5 Key Elements of building a successful social media presence for your business
Let me tell you about a meeting I had the other day with a new client, an established, local business. I asked the owner about their social media activity. She said “I [...]
How to use Seasonal Marketing to Boost Visibility & Sales
Whilst consumers will vary in terms of what they want and need there is no doubt that there are specific times of the year when we follow a particular pattern of buying. This [...]
Are you a margarine or butter marketer?
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced [...]
One man’s trash….….And all that treasure
“A local gem” – Customer Comment “Really lovely staff and some real bargains!” – Customer R “Most helpful and understanding people [...]