We all know social media can be a great tool for business—when it works. But what happens when it doesn’t?
Let me tell you a little story about how I discovered that relying on social media alone for business exposure can be risky…
A little while ago, my Instagram account was hijacked. Not ideal. Then, because Instagram is linked to Facebook, my Facebook account was also suspended. 15 years of business posts, contacts, and content, gone overnight. Even worse? Despite countless appeals, tagging big names (yes, even Nick Clegg and Helle Thorning-Schmidt), and trying every trick in the book, I heard… nothing. Radio silence. Facebook and Instagram? Gone. Just like that.
I’m all for using social media as part of a marketing mix, but it is just one piece of the puzzle. Also, as online presence has grown exponentially, there are so many businesses competing online for attention and it’s becoming harder to cut through the noise. It’s also unpredictable, cluttered, and totally out of your control. One moment you’re visible, the next you’ve disappeared into the digital void in an algorithm shuffle.
That’s where good old-fashioned print steps in. No algorithms, no hackers, no “Oops, you’ve been suspended” messages—just reliable, tangible marketing that lands directly in people’s homes. And when they need a local business? They check the magazine on their pinboard or in that trusted kitchen drawer.
So, if you’re currently relying solely on social media to get noticed, it might be time to rethink your strategy. Adding magazine advertising or leaflet distribution to your marketing armour makes sure your business stays visible—online and offline. Because when social media lets you down, it helps to have something solid to fall back on.
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