3 mantras for your business
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising...
Why Christmas Advertising Matters: Uncover the Benefits!
Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do...
Marketing on a Shoestring Budget!
Mastering Marketing on a Shoestring Budget! Ever wondered how small businesses, without the financial might of corporate giants, manage to create marketing magic? The secret is...
Advertising myths busted – Part 1
When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray....
Advertising myths busted – Part 2
Last issue I dispatched five myths about advertising; this issue I am debunking another five. Read on to see what they are. I’ve also added a bonus myth which I feel is the most...
What is the value of a discount?
What's your response when asked for a discount? Do you: Refuse point blank shouting "not until hell freezes over" Immediately fall over yourself and reduce prices to secure the...
Consistency is key when it comes to marketing
Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two...
Are you wasting your marketing budget?
A while ago I chatted to a business about their awesome marketing plan. In addition to appearing in the magazines, they also featured at local festivals, had fostered...