3 mantras for your business
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising...
How Customer Service Can Make or Break Your Business
Are the school mums gossiping about you? During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy....
How to get the most from your summer advertising
Ah, the allure of summer! The sun beckons, the beach calls, and the urge to swap work for a cool drink is stronger than a Yorkshireman's craving for a proper cuppa. But before...
Marketing Lessons from Two Generations of Dress Shop Owners
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced...
Why Christmas Advertising Matters: Uncover the Benefits!
Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do...
Marketing on a Shoestring Budget!
Mastering Marketing on a Shoestring Budget! Ever wondered how small businesses, without the financial might of corporate giants, manage to create marketing magic? The secret is...
Advertising myths busted – Part 1
When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray....
Advertising myths busted – Part 2
Last issue I dispatched five myths about advertising; this issue I am debunking another five. Read on to see what they are. I’ve also added a bonus myth which I feel is the most...
What is the value of a discount?
What's your response when asked for a discount? Do you: Refuse point blank shouting "not until hell freezes over" Immediately fall over yourself and reduce prices to secure the...
Consistency is key when it comes to marketing
Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two...