by Becky Beach | Apr 13, 2026
I was driving the other day and found myself sitting behind a bus advertising a school open evening. The only problem?It had already happened. Now, I’m not suggesting anyone was being sloppy. In all likelihood the school booked a campaign, the poster went up, the...
by Becky Beach | Mar 4, 2026
From the archive. First published in 2015. Still true today. I originally wrote this back when my boys were small and two highly opinionated kittens ruled the kitchen. The kittens are older (and marginally wiser). The business lesson still holds. At the grand old age...
by Becky Beach | Jan 13, 2026
Something I see a lot with small businesses – and why it matters “Yo-yo marketing” is something I see all the time with small businesses. It’s when marketing activity ramps up when work is quiet… then quietly disappears again as soon as things pick up. It’s...
by Becky Beach | Oct 7, 2025
Money, Money, Money Does a marketing budget have to be money 💰? If you mean physical dosh, then the answer is no. But remember — anything that involves your time is also a cost to the business, so it deserves a place in your budget. So, if you have too much month left...
by Becky Beach | Sep 23, 2025
I have a theory: most people are inherently lazy.Not in a bad way — just naturally inclined to do as little as possible unless there’s a clear benefit. We’re all wired to take the easiest route, which is why it’s so important to make it easy for customers to say yes....
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