Give Up? You’ve Not Even Tried

Give Up? You’ve Not Even Tried

by | Jun 26, 2026

From the Archives | First published May  2014 THE PRESENTATION YOU WEREN’T SUPPOSED TO ATTEND Just before my eldest son started school, we were invited to an Open Evening, our first glimpse of “big school” life. In recognition of the logistical gymnastics of modern...
Are the School Mums Gossiping About Your Business?

Are the School Mums Gossiping About Your Business?

by | May 28, 2026

From the Archives | First published September 2017 One gloriously hot summer afternoon, I joined the other school mums for a picnic in the park while the children tore around burning off energy. Conversation drifted from end-of-term survival to summer holidays, and...
When Marketing Overstays Its Welcome

When Marketing Overstays Its Welcome

by | Apr 13, 2026

I was driving the other day and found myself sitting behind a bus advertising a school open evening. The only problem?It had already happened. Now, I’m not suggesting anyone was being sloppy. In all likelihood the school booked a campaign, the poster went up, the...
What Two Kittens Taught Me About Running a Business

What Two Kittens Taught Me About Running a Business

by | Mar 4, 2026

From the archive. First published in 2015. Still true today. I originally wrote this back when my boys were small and two highly opinionated kittens ruled the kitchen. The kittens are older (and marginally wiser). The business lesson still holds. At the grand old age...