How Customer Service Can Make or Break Your Business

How Customer Service Can Make or Break Your Business

Are the school mums gossiping about you? During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy. We caught up with news and then started to talk about holidays. This prompted one mum to...
How to get the most from your summer advertising

How to get the most from your summer advertising

How to maximise opportunities and boost sales during the summer ☀️ Ah, the allure of summer! The sun beckons, the beach calls, and the urge to swap work for a cool drink is stronger than a Yorkshireman’s craving for a proper cuppa. But before you kick back and...
Why Christmas Advertising Matters: Uncover the Benefits!

Why Christmas Advertising Matters: Uncover the Benefits!

Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do so) yet we seem to accept this as part and parcel of life. We get pulled into the hype and...
Marketing on a Shoestring Budget!

Marketing on a Shoestring Budget!

Mastering Marketing on a Shoestring Budget! Ever wondered how small businesses, without the financial might of corporate giants, manage to create marketing magic? The secret is simple: you don’t need deep pockets to craft a winning marketing plan. A...
Advertising myths busted – Part 1

Advertising myths busted – Part 1

When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray. So, over the next two issues I will be taking a look at them and explaining why they should...