by Becky Beach | Mar 4, 2026
From the archive. First published in 2015. Still true today. I originally wrote this back when my boys were small and two highly opinionated kittens ruled the kitchen. The kittens are older (and marginally wiser). The business lesson still holds. At the grand old age...
by Becky Beach | Jan 13, 2026
Something I see a lot with small businesses – and why it matters “Yo-yo marketing” is something I see all the time with small businesses. It’s when marketing activity ramps up when work is quiet… then quietly disappears again as soon as things pick up. It’s...
by Becky Beach | Oct 7, 2025
Money, Money, Money Does a marketing budget have to be money 💰? If you mean physical dosh, then the answer is no. But remember — anything that involves your time is also a cost to the business, so it deserves a place in your budget. So, if you have too much month left...
by Becky Beach | Sep 23, 2025
I have a theory: most people are inherently lazy.Not in a bad way — just naturally inclined to do as little as possible unless there’s a clear benefit. We’re all wired to take the easiest route, which is why it’s so important to make it easy for customers to say yes....
by Becky Beach | Sep 10, 2025
Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do so), yet we seem to accept this as part and parcel of life. We get pulled into the hype and start buying boxes of chocolates and packets of...
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