by Becky Beach | Aug 28, 2022
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising agency. All of my (still ongoing) learning about advertising and marketing has been on the job....
by Becky Beach | Aug 28, 2022
Last issue I dispatched five myths about advertising; this issue I am debunking another five. Read on to see what they are. I’ve also added a bonus myth which I feel is the most important one to dismiss! Left hand pages are no good for adverts. We read from left to...
by Becky Beach | Aug 28, 2022
When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray. So, over the next two issues I will be taking a look at them and explaining why they should...
by Becky Beach | Aug 28, 2022
What’s your response when asked for a discount? Do you: Refuse point blank shouting “not until hell freezes over” Immediately fall over yourself and reduce prices to secure the business from Mr Curt Price stood in front of you? Discounts are a...
by Becky Beach | Aug 28, 2022
Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two responses: “It might not ‘go’ at all.” Or: “It might be just the thing people are looking...
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