When Social Media Vanishes… What’s Left?

When Social Media Vanishes… What’s Left?

 We all know social media can be a great tool for business—when it works. But what happens when it doesn’t?  Let me tell you a little story about how I discovered that relying on social media alone for business exposure can be risky… A little while ago, my Instagram...
Here’s Why Local Advertising Works

Here’s Why Local Advertising Works

A painter and decorator I know recently decided to run a small advert in a local magazine, for four months. In that short time, they secured two large contracts worth over £10,000! While results vary for every business, this story highlights the power of local...
This is not just advertising….it’s M&S advertising

This is not just advertising….it’s M&S advertising

During the summer holidays, a massive M&S food hall opened on a nearby trading estate—a superstore complete with hand-held scanners and mini shopping trolleys for the kids. Yet, I only discovered it by chance. I was visiting a neighbouring store when I noticed the...
Why Local Magazines Still Matter

Why Local Magazines Still Matter

In an era dominated by digital media, the relevance of local community magazines might seem to wane in comparison to the expansive reach and instantaneous nature of the internet. However, paper publications like the magazine I produce, still offer unique and...
How Customer Service Can Make or Break Your Business

How Customer Service Can Make or Break Your Business

Are the school mums gossiping about you? During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy. We caught up with news and then started to talk about holidays. This prompted one mum to...