How to Maximise Your Advertising Strategy

by | Jun 1, 2025

Running a business is a bit like surfing — you need to ride the waves, not fight them. Every business has its peaks and troughs, but success comes from adjusting your advertising, not abandoning it. By planning ahead, tweaking advert sizes, and using smart offers to...
When Social Media Vanishes… What’s Left?

When Social Media Vanishes… What’s Left?

by | Mar 18, 2025

 We all know social media can be a great tool for business—when it works. But what happens when it doesn’t?  Let me tell you a little story about how I discovered that relying on social media alone for business exposure can be risky… A little while ago, my Instagram...
Here’s Why Local Advertising Works

Here’s Why Local Advertising Works

by | Feb 26, 2025

A painter and decorator I know recently decided to run a small advert in a local magazine, for four months. In that short time, they secured two large contracts worth over £10,000! While results vary for every business, this story highlights the power of local...
This is not just advertising….it’s M&S advertising

This is not just advertising….it’s M&S advertising

by | Nov 7, 2024

During the summer holidays, a massive M&S food hall opened on a nearby trading estate—a superstore complete with hand-held scanners and mini shopping trolleys for the kids. Yet, I only discovered it by chance. I was visiting a neighbouring store when I noticed the...