When Social Media Vanishes… What’s Left?
We all know social media can be a great tool for business—when it works. But what happens when it doesn’t? Let me tell you a little story about how I discovered that relying on...
Here’s Why Local Advertising Works
A painter and decorator I know recently decided to run a small advert in a local magazine, for four months. In that short time, they secured two large contracts worth over...
This is not just advertising….it’s M&S advertising
During the summer holidays, a massive M&S food hall opened on a nearby trading estate—a superstore complete with hand-held scanners and mini shopping trolleys for the kids....
Why Local Magazines Still Matter
In an era dominated by digital media, the relevance of local community magazines might seem to wane in comparison to the expansive reach and instantaneous nature of the internet....
How Customer Service Can Make or Break Your Business
Are the school mums gossiping about you? During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy....
How to get the most from your summer advertising
Ah, the allure of summer! The sun beckons, the beach calls, and the urge to swap work for a cool drink is stronger than a Yorkshireman's craving for a proper cuppa. But before...
Marketing Lessons from Two Generations of Dress Shop Owners
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced...
Why Christmas Advertising Matters: Uncover the Benefits!
Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do...
Marketing on a Shoestring Budget!
Ever wondered how small businesses, without the financial might of corporate giants, manage to create marketing magic? The secret is simple: you don't need deep pockets to craft...
Advertising myths busted – Part 1
When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray....