I have a confession, 4 in fact:

  • I don’t have a business degree.
  • I don’t have a marketing degree.
  • Before I started publishing magazines I had never worked in an advertising agency.
  • All of my (still ongoing) learning about advertising and marketing has been on the job.

Over the two decades I’ve made notes about what works and what doesn’t when it comes to advertising & marketing a business. From this I have developed the following 3 mantras:

1. The 4R’s of marketing

2. Are you wasting your marketing budget?

3. Be careful of discounts – they can turn into your nemesis 

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