by Becky Beach | Jan 29, 2024
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced (yes sliced!) thick slabs of butter straight from the fridge and left it to melt on a...
by Becky Beach | Nov 16, 2023
Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do so) yet we seem to accept this as part and parcel of life. We get pulled into the hype and...
by Becky Beach | Nov 16, 2023
Mastering Marketing on a Shoestring Budget! Ever wondered how small businesses, without the financial might of corporate giants, manage to create marketing magic? The secret is simple: you don’t need deep pockets to craft a winning marketing plan. A...
by Becky Beach | Aug 29, 2022
When I talk to businesses about print advertising there are several answers I regularly hear, but most of them are myths. And the problem with myths is they lead people astray. So, over the next two issues I will be taking a look at them and explaining why they should...
by Becky Beach | Aug 28, 2022
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising agency. All of my (still ongoing) learning about advertising and marketing has been on the job....
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