by Becky Beach | Oct 20, 2024
In an era dominated by digital media, the relevance of local community magazines might seem to wane in comparison to the expansive reach and instantaneous nature of the internet. However, paper publications like the magazine I produce, still offer unique and...
by Becky Beach | May 12, 2024
Are the school mums gossiping about you? During a gloriously hot, summer afternoon I joined the other school mums for a picnic in the park whilst the kids burnt off their energy. We caught up with news and then started to talk about holidays. This prompted one mum to...
by Becky Beach | May 12, 2024
How to maximise opportunities and boost sales during the summer ☀️ Ah, the allure of summer! The sun beckons, the beach calls, and the urge to swap work for a cool drink is stronger than a Yorkshireman’s craving for a proper cuppa. But before you kick back and...
by Becky Beach | Jan 29, 2024
My nan and my mum both ran the same small business yet had noticeably different approaches to marketing. My nan marketed in the same way as she buttered her toast. She sliced (yes sliced!) thick slabs of butter straight from the fridge and left it to melt on a...
by Becky Beach | Nov 16, 2023
Why Christmas Advertising Matters: Uncover the Benefits! Most stores start their Christmas marketing somewhere just after Michaelmas Day (WAYYYYY before it should be legal to do so) yet we seem to accept this as part and parcel of life. We get pulled into the hype and...
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