by Becky Beach | Aug 28, 2022
I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising agency. All of my (still ongoing) learning about advertising and marketing has been on the job....
by Becky Beach | Aug 28, 2022
Last issue I dispatched five myths about advertising; this issue I am debunking another five. Read on to see what they are. I’ve also added a bonus myth which I feel is the most important one to dismiss! Left hand pages are no good for adverts. We read from left to...
by Becky Beach | Aug 28, 2022
What’s your response when asked for a discount? Do you: Refuse point blank shouting “not until hell freezes over” Immediately fall over yourself and reduce prices to secure the business from Mr Curt Price stood in front of you? Discounts are a...
by Becky Beach | Aug 28, 2022
Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two responses: “It might not ‘go’ at all.” Or: “It might be just the thing people are looking...
by Becky Beach | Aug 28, 2022
A while ago I chatted to a business about their awesome marketing plan. In addition to appearing in the magazines, they also featured at local festivals, had fostered partnerships with other businesses to cross promote each other and developed a strong social media...
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