Consistency is key when it comes to marketing

Consistency is key when it comes to marketing

by | Aug 28, 2022

Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two responses: “It might not ‘go’ at all.” Or: “It might be just the thing people are looking...
Are you wasting your marketing budget?

Are you wasting your marketing budget?

by | Aug 28, 2022

A while ago I chatted to a business about their awesome marketing plan. In addition to appearing in the magazines, they also featured at local festivals, had fostered partnerships with other businesses to cross promote each other and developed a strong social media...