I have a confession, 4 in fact: I don’t have a business degree. I don’t have a marketing degree. Before I started publishing magazines I had never worked in an advertising...

Last issue I dispatched five myths about advertising; this issue I am debunking another five. Read on to see what they are. I’ve also added a bonus myth which I feel is the most...

What's your response when asked for a discount? Do you: Refuse point blank shouting "not until hell freezes over"  Immediately fall over yourself and reduce prices to secure the...

Under another hat, I publish local community magazines and here’s something I hear regularly: “I just want to place an advert for one month to see how it goes”. I have one of two...

A while ago I chatted to a business about their awesome marketing plan. In addition to appearing in the magazines, they also featured at local festivals, had fostered...